ABOUT US
Ei Operator - for sprayer operators
Essential information for operators and Pro Operator magazine are owned by MWR Media Ltd. We are a family run business, established in 2002 and have worked on a number of key farming titles as well as providing PR services to agricultural businesses. With over 40 years’ experience in farm machinery journalism, our Director and Editor, Mick Roberts, has an exceptional knowledge of the industry. He has worked for Power Farming, Farmers Weekly, Crop Production Magazine, Future Farming and has been instrumental in setting up Profi International and Farm Machinery Journal. We currently publish Pro Operator – the only magazine for UK sprayer operators.
Our aim is to help UK sprayer operators make better decisions which will have a positive impact on buying decisions, application choices and compliance. Only by showing operators what best practice looks like, will we have a positive impact out in the field. In this way, everybody wins: The Operator; The Farmer; The Agrochemical Company; The Food Supply Chain; The Consumer; The Environment.
Ei Operator - AgriTech
In 2023 the British Standards Institution published a new Code of Practice for the safe use of autonomous mobile machinery for UK agriculture and horticulture, BS 8646:2023. It was developed by industry leaders to promote the safe use of robots across these sectors. In 2025, Ei Operator launched a new range of online training to support the adoption of robotic technology in crop production and livestock aimed at educating those employers and their staff in how to integrate these machines into existing farming practices, safely.
Brand Vision
To inform and educate UK agricultural and horticultural businesses by giving them easy access to an online resource, delivering essential information and training from our highly credible and independent team of experts. We will have a positive impact on current practice, thereby encouraging sustainable agriculture, improving water quality, protecting the environment and supporting safe working practices.
Corporate partnerships
We are lucky enough to have the backing of organisations who really support our core values.
All our spray training courses are accredited by BASIS under the NRoSO scheme and under their BASIS Professional Register which ensures we offer high-quality training, meaningful content and up-to-date advice. AgriTech courses are accredited by LANTRA one of the UK and Ireland’s leading awarding bodies for training in the land-based industries.
Working with industry specialists such as Syngenta UK Ltd and FarmSafe Consulting Ltd, ensures our training is supported by world class science, innovative crop solutions and the latest safety advice, adding credibility and kudos to the Ei OPERATOR brand.
About FarmSafe Consulting
FarmSafe Consulting Ltd was established in 2021 by Hamish Cherrett and Jason Painter who have brought together their skills and experiences developed over many years working directly within the farming and health and safety industry. They have applied their in-depth knowledge and experience to develop specific content to support the introduction of robotics into the workplace. Their aim in creating engaging content is to ensure that learners can thrive and grow while also maintaining their legal obligation to themselves, their employees, customers, members of the public and the environment.
Their other work takes them across the UK to support a range of clients including single site farm enterprises, large scale farm business operations, land-based charities and most recently working with the NFU to deliver in-person training for their members across the Southern Region.
